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She said on March 30, 2023, βIβm a businesswoman, I had a really clear job to do when I took over Bud Light, and it was βThis brand is in decline, itβs been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.β β
She also said, βWe had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.β
Two days later, she solved the problem of too many frat bros quaffing her beer. She signed Dylan Mulvaney up as a spokesman-pretending-to-be-a-spokeswoman and voila! No more frat bros hogging all the beer. Sales dropped and she became the FIRST WOMAN vice president of the brand to be fired.
Having learned nothing from Gillette or Bud Light, Democrats plunged forward into the Big Muddy of their War on Men this year. In October, it finally dawned on them why their boots and clothes were wet.
Politico did a piece this week about the rave β Flagstock β thrown in honor of the frat bros at the University of North Carolina who protected the flag from being replaced with the Palestinian flag by supporters of the Hamas-Palestinian rape and murder of 1,200 Israelis and their allies on October 7, 2023.
Politico said, βNow, as Vice President Kamala Harris fights to win back the young-male cohort that helped propel President Joe Biden to victory over Trump in 2020, Democrats are frantically wondering what caused an erosion of support in polls compared to four years ago.
βItβs never an easy question, since the make-up of the youngest voting bloc changes with almost every election. But the answer β at least as viewed through the prism of Flagstock β seems rooted in the desire of young men for some sort of safe space from the challenges and criticisms, real or perceived, that bubble up from a culture in the midst of a gender revolution.β
Real or perceived. The press never writes that about the complaints of feminists, trannies or any of the other niche voting blocs Democrats create.
The White Dudes for Harris stunt fails because it is a top-down movement with a condescending message of you arenβt a real man if you donβt vote for a woman. I am 71. I donβt have to shave my face to prove my manhood. I donβt have to drink your beer to prove my manhood. And I certainly donβt have to vote for your communist to prove my manhood.
Now excuse me while I go ask my wife what she wants for breakfast.
https://donsurber.substack.com/p/gillette-bud-light-kamala
Democrats will never learn that their condemnation will never work to tow people, especially men in line