Anonymous ID: b4c5dc Dec. 24, 2024, 10:35 a.m. No.22221956   🗄️.is 🔗kun   >>2006

>>22221868

>Narrative control

This ain't yo grandpa's propaganda

 

Existing research on aspects of propaganda in a digital age tend to focus on isolated techniques or phenomena, such as fake news, trolls, memes, or botnets. Providing invaluable insight on the evolving human-technology interaction in creating new formats of persuasive messaging, these studies lend to an enriched understanding of modern propaganda methods. At the same time, the true effects and magnitude of successful influencing of large audiences in the digital age can only be understood if target audiences are perceived not only as 'objects' of influence, but as 'subjects' of persuasive communications as well. Drawing from vast available research, as well as original social network and content analyses conducted during the 2016 U.S. presidential elections, this paper presents a new, qualitatively enhanced, model of modern propaganda-"participatory propaganda"-and discusses its effects on modern democratic societies.

 

A PARTICIPATORY PROPAGANDA MODEL 2 Abstract Existing research on aspects of propaganda in a digital age tend to focus on isolated techniques or phenomena, such as fake news, trolls, memes, or botnets. Providing invaluable insight on the evolving human-technology interaction in creating new formats of persuasive messaging, these studies lend to an enriched understanding of modern propaganda methods. At the same time, the true effects and magnitude of successful influencing of large audiences in the digital age can only be understood if target audiences are perceived not only as ‘objects’ of influence, but as ‘subjects’ of persuasive communications as well. Drawing from vast available research, as well as original social network and content analyses conducted during the 2016 U.S. presidential elections, this paper presents a new, qualitatively enhanced, model of modern propaganda – “participatory propaganda” - and discusses its effects on modern democratic societies. Keywords: propaganda, Facebook, social network analysis, content analysis, politics

A PARTICIPATORY PROPAGANDA MODEL 3 Participatory Propaganda: The Engagement of Audiences in the Spread of Persuasive Communications Rapidly evolving information communications technologies (ICTs) have drastically altered the ways individuals engage in the public information domain, including news ways of becoming subjected to external influencing. By merging together tech-enabled formats of persuasive content, automated dissemination capabilities and targeted audience engagement in content propagation, a savvy propagandist can acquire enhanced means of swaying opinions around the world. By obfuscating the origins of such propagandistic content through audience participation via the internet and social networks the propagandist can also increase its receptivity and influence effects. Tactics encouraging and enabling target audiences to not just spread, but also create and adapt propaganda messages, appear to be more effective means of mass persuasion given that people tend to find recommendations from their personal social network more credible than others (Nielson, 2015). Such subtle mass persuasion, through and by means of personal networks, is problematic in liberal democracies founded on the premise that freedom of choice by citizens on political matters is expected to inform public decision-making and power structures (Lippman, 1922; Irwin, 1919, Marlin 2011). This paper is broken out into three sections. In the first, an extensive multidisciplinary literature review aggregates individual studies published recently that analyze the known digital, behavioural and psychological tactics available to propagandists aiming to engage target audiences online. Extensive research conducted by various scholars over recent years on new ICT tools, social networks, influence tactics and their manifested effects on consumers of online

 

https://www.researchgate.net/publication/329281610_Participatory_Propaganda_The_Engagement_of_Audiences_in_the_Spread_of_Persuasive_Communications