Liddy Mason DIG (Boasberg wife)
>>22773368 pb
here she's pushing "sustainability" as the emerging motivator for shoppers during height of Covid OP in 2020
https://www.digitalcommerce360.com/2020/11/24/what-the-thriving-sustainability-movement-means-for-disrupted-retailers/
What the thriving sustainability movement means for disrupted retailers
Liddy Manson | Nov 24, 2020
Consumers’ calls for sustainability are transcending social media chatter and translating tangibly into how they’re spending their shopping budgets.
Shawn MacDonald, CEO of Verité
During moments of disruption, new ideas and movements often find a unique opportunity to thrive. Amid the COVID-19 pandemic, the push for sustainability in the apparel world is gaining steam among consumers calling on brands to foster change through their products and move toward a system that reduces waste and supports greater ecological integrity and social justice.
The continued—and even accelerated—momentum behind consumer demand for sustainability has notable implications for retailers, many of whom are struggling to kickstart their recoveries and begin moving the inventory that’s been languishing in their warehouses….
What should these brands consider in their recovery planning as they strive to reconnect with consumers who are buying less but demanding more from their products?
The onset of the COVID-19 pandemic put consumer shopping behavior as we know it on hold.
Typical buying patterns froze as everyone tried to collectively wrap their heads around the world’s new social and economic realities. During this moment of pause, many consumers took the time to rethink what they need. They hit the reset button on their spending habits and, with the newfound realization that they don’t need nearly as much as they once thought they did, they turned renewed attention to the sustainability of their purchases.……………
[BS. it was FORCED compliance with nutso rules that pushed big chains and closed small businesses, not voluntary reflection on shopping habits.]
Liddy Manson and Shawn MacDonald contributed to this report.