Mega Group members founded and/or are closely associated with some of the most well-known pro-Israel organizations. For instance, members Charles Bronfman and Michael Steinhardt formed Birthright Taglit with the backing of then- and current Prime Minister Benjamin Netanyahu. Steinhardt, an atheist, has stated that his motivation in helping to found the group was to advance his own belief that devotion to and faith in the state of Israel should serve as “a substitute for [Jewish] theology.”