Twitter private messages were moved to Elon's control
Twitter algorithm was moved to Elon's control when he brought the whole sink
Twitter secret pedo and narco hashtags was move to Elon's control
They did not like that, so they made their own social media platform since they couldn't keep their social grooming tool, Twatter, now known as 'X' which has made vast improvements already
Basically it is a containment social media app and all social media apps are valued off the type of user data they can collect