30 years ago, when people saw you had talent, they would hire you to keep a competitive edge. That no longer exists, American has been carved up and distributed to the bloodlines and their cronies. They do not have to worry about competition anymore, all business verticals have been sown up. Example, you can Kirkland coffee at Chinese Costco, and they also sell Starbuck for double the price, but both are made by Starbucks.