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On the other hand, cloud storage is very effective in news production for quickly and cheaply sharing content among stations. Bitcentral has been using cloud-based architectures for over a decade in its Oasis asset management system.
Oasis started with placing disk-based content servers at TV stations that could store news stories and allow for easy sharing within station groups or from the field via a broadband connection.
Oasis is used today by more than 200 stations including those of the Raycom, Hearst and Tegna station groups. About 500 stories per station, per month are shared by Oasis’s heaviest users, says Bitcentral CEO Fred Fourcher, and stations generally keep about seven days of content on high-speed solid-state servers.
Bitcentral now offers on-site or off-site digital archiving through its Oasis Wellspring product, which can store content on disk-based servers or LTO systems, depending on customer preference.
Fourcher says the key to Oasis’ success has been integration with newsroom computer systems (NCRS) like Avid’s iNews and AP’s ENPS through the MOS (Media Object Server) protocol. That makes accessing the video in Oasis seamless to news directors and reporters using the NCRS, and makes it easy to grab a relevant story from another market to add variety to the nightly newscast.
“When you think about asset management, it comes down to how you tie the workflow together, and unless it’s tied into the workflow, it doesn’t get used,” says Fourcher. “At TV stations, our MAM is seamless into what they do every day.”
An early focus for Bitcentral was providing easy access to the MAM from the field, which Fourcher says was a product differentiator. Now he is looking at “extending an asset management system upstream into the connected camera workflow, and downstream into all connected platforms.”
Bitcentral is working with camera manufacturers that have built-in encoding capabilities in their camcorders to make sure they can transmit files directly into Oasis. It has also created an add-on product to Oasis called Multipath that handles digital distribution to Websites, mobile apps and social media platforms.
>https://tvnewscheck.com/article/111052/media-asset-management-for-the-masses/
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