The Subconscious Mind does not understand the word Don't

Don't think of Hussein hanging.

Don't think of Hillary executed by firing squad.

The subconscious mind cannot understand negative words such as the word "don't".

Sauce: https://guides.wikinut.com/The-Subconscious-Mind-Cannot-understand-Negatives/q-qvv29w/

GOOGLE motto — don't BE EVIL