We need to dig on this guy "Allan Mayer." He's the head of strategic communications at 42West, the PR firm for the Majory Stone Douglas shootings.
<https:// www.racked.com/2014/7/16/7586373/meet-the-man-who-fired-dov-charney-and-is-still-on-the-board
He co-authored "“Spin: How to Turn the Power of the Press to Your Advantage."
I'm sure there's going to be some nasty ties somewhere.