We probably need something in the bread that explains FF's. Every time we have this situation we have to deal with people trying to interpret it their way. It's not hard to understand people.
This won't drop like a hammer on a published and hyped date. The Great Awakening is like spring. Slowly she creeps out and affects soft targets first making them bloom. The last to wake up are the hard trees and things living underground. One day you wake up and everything is green and working like it should.