http://purple-diary.com/ is named in the shopping cart fine print. It seems to be running a mail client and an RSS feed.
Unnamed attendee Covered in gold (unusual as most pics have names)
http://purple.fr/diary/purple-x-gucci-dinner-hotel-grand-amour-part-iii/
Editorial board mentions "purple INSTITUTE"
http://purple.fr/team/
Contributors listed by country
http://purple.fr/contributors/
purple.fr website created by june21.eu creator of (the) Ronald McDonald's social media presence and "Orange Human Inside" among other things.
http://www.june21.eu/en/creation/