Setting aside the fact that some media comes here with malicious intent (planning to write a mockingbird consistent "qanon followers are crazy" narrative regardless of the facts), and thinking only of genuine reporters …
I think media is generally unaware that it's possible for a readership to have the level of critical discernment that is typical here.
Contrast to a newspaper-like context, where stories are vetted by editors and the public taught to trust the veracity of the articles due to the institutional reputation of experts. In that context, readers are expected to believe everything.
Or a standard forum where people absorb the memes around them like sponges, believing whatever the herd believes because herd. Then if people go into a forum spouting nonsense, it's likely everyone (at least those remaining) will start believing the nonsense. (One reason why normie forums tend to be heavily moderated.)
Here on 8chan, there can be crazy slide posts left and right, and we just scroll past, many of us not even noticing. There's a pattern recognition that picks up shill patterns, and it's like wallpaper or background trees that aren't even parsed as content. Just flat ignored. I think the ability to do that, is something normies (and decent reporters who happen to be normies) don't even realize is possible.
(Then of course there's the more evident and conscious kind of critical discernment here, when we actually read something without having any automatic inclination towards belief just because it happens to be formed out of letters and make words.)
Culture gap.