"I'm Going to Disney World" - first ad, 1987
Quarterback Phil Simms became the first to utter that famous phrase after the New York Giants won Super Bowl XXI. He was reportedly paid $75,000 for doing the ad.
https://www.youtube.com/watch?v=8P-gDZmFnTQ
this takes on a whole new meaning now.
While everybody's distracted with superbowl events, the real show takes place at disneyland, underground, above ground and in the day and in the cover of night.