Bloomberg buys up Google search ads to shift Super Bowl attention away from Trump
Democratic 2020 candidate Michael Bloomberg and President Trump are engaged in a Super Bowl ad spending battle that includes the Bloomberg campaign buying up Google search ads for the Super Bowl. Bloomberg is aiming to direct online traffic to his campaign while also attempting to steer eyes away from Trump’s reelection bid. If a Google user searches the phrase “donald trump super bowl ad,” the person is greeted with a paid ad from the Bloomberg team that reads, “Trump’s Broken Promises. Enough Is Enough.”
Bloomberg’s campaign is also purchasing terms relevant to his and Trump’s in-game spots “as a way to make sure the powerful story in our ad is seen by as many people as possible,” the Bloomberg national campaign's spokeswoman said. Bloomberg’s $30 million spending spree on Google ads since May 2018 makes him the top spender among 2020 candidates, according to a transparency report. Trump’s campaign comes in at second place, having spent almost $10 million.
Bloomberg's campaign also spent $11 million on a television advertisement airing during the Super Bowl that doesn’t mention Trump by name. The ad instead focuses on gun violence. The Trump campaign also purchased a Super Bowl ad that focuses on the president’s many accomplishments during his first term. The Bloomberg campaign has spent a quarter of a billion dollars on the 2020 race so far, which breaks down to $209.3 million on broadcast television ads, $13.7 million on cable, $1.1 million on radio, and $27.2 million on digital.
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