Michael Bloomberg's Instagram Meme Ad Campaign Backfiring
The Democratic candidate’s recent sponcon doesn’t seem to be convincing people he’s any more relatable, hip, or funny than he was before.
It’s the latest effort in the former New York City mayor’s incredibly expensive political advertising strategy — on which he spends an unprecedented Million Dollars a day on Facebook ads alone.
But based on the comments Bloomberg’s recent sponsored posts on Instagram have been getting, things may not be going as planned.
People so far have left more than 1,000 mostly scathing comments on just one of these Bloomberg-sponsored memes posted by a popular Instagram influencer, Tank.Sinatra, on Wednesday.
“Fucking sellout,” one reads. “Anything, even an election, for a dollar?,” says another. “You sell out !!!!!! Have some integrity,” another user commented.
In recent days, several influential Instagram accounts like FuckJerry that are known for sharing viral content — some of it by advertisers, and some of it not — started posting memes that build a “self-aware, ironic” character for the candidate, as the New York Times first reported. The memes, which are labeled in the captions as advertisements, are visible to some 60 million followers who follow these influencer accounts.
The posts are a way to counteract the grassroots support and sponsored content other candidates have gained on social media platforms.
Sauce: https://www.vox.com/2020/2/14/21137102/mike-bloomberg-instagram-meme-ad-campaign-backfiring
<- His TV ad is totally meh….