this is a very humanizing video and effort by ivanka
the article headline is meaningless as the visuals and video overpower the words
have been advocating this type of pivot or move for a while
less perfect world, bubble, ivory tower, ball gown wardrobe at noon, and painfully over-prepared conversations with the loud deep tones of speeches
no makeup +10 points
hair undone +10 points
passover holiday and not hiding +20 points
cotton henley +10 points
unstructured camera angles +5 points
no lighting technician (madonna) +5 points
real voice and tone, not imperial deep voiced speech +20 points
there's not a thing i would change about this very humanizing video and article, assuming a partnership with dailymail (as most stars have)
they need help buying workout clothes for their jogs that are more hip. given their statuses, they likely never go to gyms so have no idea. they should just burn the sneakers they've been wearing.
jared needs out of the suit doing something more rugged. target practice with the trump boys. perhaps closed track stock car course (that's a thing). consider activities showing warm, human relationships with people their own age. this is absent and missing currently. jared needs friends. jr and eric probably best for now. fly fishing, charter fishing, skydiving with some active duty or vets.
posing with big dead fish and big smiles with the guys. drinking a beer (correctly) from a bottle or can at a bar watching sports and cheering at the right moments.
nothing with his shirt off like a beach, that's not going to help.
ivanka's trip to a friends wedding in yurp was a good example to prove how rare this has been.
these things matter to be persuasive to a larger segment and they aren't hard
https://www.dailymail.co.uk/news/article-8224729/Ivanka-Trump-ignored-fathers-federal-guidelines-traveled-New-Jersey-Passover.html