>>9938834 Video: Background on Wayfair's "creative" descriptions
Interesting but he doesn’t address why this coder used the name of missing children! Questions to ask:
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would a coder be granted the power of renaming a product? I don’t think so!
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Is The Creative (marketing) department filled with coders? No, coders are lower level IT people that accomplish the task assigned to them!
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Does a creative department, marketing have free reign on what they do without management approval? Absolutely not, there’s no way the higher up including the CEOs etc weren’t involved in the strategy of renaming products to bypass legal means, just to tack on 15%!
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How does a markup of 15%, result in to 50,000 to 75,000% or more, markup for a product? It wouldn’t, it couldn’t, this is an interesting find of this guy. But anyone who has worked in a large corporation knows that upper management has to grant permission to marketing to implement the plan.
And certainly no coder would EVER be able to name things or make decisions about product placement. He’s only confirmed for me that the top management made the decision of naming and pricing the products, but also. Seemingly they understand no one pay that price, why offer it if no one would pay it?
This video as well intentioned as it is, Is a slide, because nothing he said makes sense from business hierarchy, structure purpose of decisions.
Believe me, marketing can only present to management their ideas, the upper echelon decides. Anyone remember the series “Mad Men”?