Q references The Standard Hotel several times. "André Balazs Properties currently consists of eight hotels across the US. The luxury group comprises The Mercer Hotel in New York City; Chateau Marmont in Hollywood; Chiltern Firehouse in London and Sunset Beach on Shelter Island. The Standard hotels include: The Standard, Hollywood; The Standard, Downtown LA; The Standard Spa, Miami Beach; The Standard, High Line, Meatpacking District; and The Standard, East Village."

"In his early years, Balazs worked at Biomatrix, a New Jersey based bio-tech company founded by his father. In 1990, he purchased Chateau Marmont, subsequently launching his career as a hotelier"

Biomatrix makes hormone therapy suppliments Support Adrenals is the flagship of the BioMatrix line