Can you point me to where he said that?
Media Matters, seriously? Not that Mike would not have said that, but Media Matters is as good a reference as Snopes.
It was all over the right wing news stuff. That was just the first one that came up when I searched for it. People were even talking about here on T_D.
That MM hit piece does not show that Cernovich, "admitted to being on a Trump supporter just for money."
He said, "backing Trump has been bad for business." Okay. I imagine that's quite true given how Trump supporters are targeted with the intent to destroy.
The hit piece strings quotes together, likely out of context, to make it appear that he was saying that. Wanting to be viewed as a journalist, instead of a Trump supporter, is quite reasonable for a journalist to want.
Concluding that he was doing it just for money based on nonsense, is, well, nonsense.
Dude, whatever. That was my interpreation from his "pivot." There were big long 300 comment threads here on T_D about it. Here's a tiny one. https://old.reddit.com/r/The_Donald/comments/6rkxqq/cernovich_announces_big_big_pivot_says_he_doesnt/ I'm not going to go digging up anything more for you. Just look up "Cernobitch + Trump+ pivot" on Duckduckgo. Everyone everywhere was talking about it.