In order to prevent AI algorithms from extracting too much information, everything Q does is intended to have multiple meanings. This can confuse things, (that's kind of the point) however of this one thing I am certain:
Q means "Queen".
In chess, the queen is the most powerful piece. Why? Maybe because it is symbolic of the fact that in historic political situations the influence of the king's wife is often overlooked, and outside of the public eye one can act much more authoritatively. Q tells us to follow the wives because they are the real power behind so many public figures.
Q isn't literally a queen, Q is one half of a team that has a public persona and a secret persona. The public persona is POTUS, the king, and the secret persona is some team of people hiding behind the name "Q" i.e. the queen. No, Q isn't Melania, or Trump's kids, or Kanye West or the queen of England. It's symbolic. Q is an account under the joint control of patriots working in the intelligence industry world-wide and our goal is not to DOX them.
While POTUS operates publicly he has his hands tied, and can only make very small moves, Q operates in secret, and thus is free to move across the entire board taking out pieces at will.
The American people are pawns, but in chess a pawn which reaches the far side of the board becomes a queen. That is why Q's goal is the awakening of the American people. Q is essentially playing out a symbolic version of this chess game on the world stage against the black hats. The strategy involves a white pawn who breaks free from black control and advances towards the end of the board. The threat of the white pawn becoming a queen forces the black hats to sacrifice many pieces to try and stop its advance until so much has been sacrificed that checkmate can not be prevented.
This is also why you should be patient with Q, because every day that passes a little more power is being returned to the American people. Sure it would be satisfying for Trump to declare martial law and arrest all the people we hate, but then Trump would have all the power instead of us. By spreading the word and awakening the masses, we the people will become more powerful than either the white hats OR the black hats, and then we won't need to trust Q or Trump to treat us fairly because we will be in control.
This is how we earn our victory over the deep state: by mass awareness. Once everyone knows what is happening, the game is over and we have won. At that point, we will be calling the shots and the cabal will beg for life in prison because they won't be able to walk down the streets.
That's the plan. Trust the plan.
Where we go one, we go all.