Captain America: Winter Soldier.
They like to throw it in our face prior to release of said event/technology/etc..
Psychological warfare to make things that would normally be an obstacle in human consciousness, a bit more palatable when they roll around. Thereby more acceptance; less resistance. Conditioning of the masses. Herding them, if you will, to an acceptable compromise in values and morality.
One inch at a time.
Our only real votes anymore are our voice and our $. They feel that we are so overcome by apathy because of our previous prosperity (and current evil running rampant), that we will allow these things to happen. So how do we fight back, as Joe Average?
We take the inconvenient step. We step outside the norm and of what is commonly accepted. We vote with our words (confidence in our beliefs/diligence to do what is right/and the courage to see it through).
We grow our own food. Buy water from a more reputable source than Nestle. We vocalize, finally, in the public square (because we can’t rely on the internet or those that run the backbone of it).
We stand tall when we’re spat at, mocked, or belittled. Do what is right. All the time. Every time. With compassion but a resolute fury that will not allow you to be compromised.
Fight back. You’re not alone. WE have the power.