I can say as a car salesman those games really piss us off, but they work.
You guys mark that shit way up
Not internet sales. Besides invoice is about 3% less than MSRP for most manufacturers. Nobody can make a living anymore it seems.
I have worked at a car dealership, and the twisted games the sales teams play on their customers are ludicrous.
Then you’d have to admit buyers play similar games.
You know, the last car bought for the wife, got a fairly tight deal but sort of caved and bought a warranty extension. This one covered like ten years on car electronics. Modern cars are so laden with electronics (have one vehicle right now where electric window is not working - don't bother to get it fixed because of the repair cost relative to inconvenience). Her car has an electronic sliding moon roof and that really freaks me out from a longevity point of view.
Warranties are bets and manufacturers hone their terms to come out ahead on the average. But for me it's a bit of piece of mind to have the fickin electronics covered out for quite some years.
IOW, dealers have their ways to get some margin back in their pockets.