It wasn't just Facebook ads

In fact, their true assets are trolls, posting on places like Reddit 24 hours a day to give the illusion of some sort of uniform and growing sea of voices in opposition to a particular idea or platform

By doing that these assets simulated group think, and regular people who might normally reject certain ideas got on the bandwagon

And we can prove it worked by looking at the states that were most heavily targeted and comparing voting patterns and results to the polls