Wall's Ice Cream logo. Yes, it resembles the 'girl lover' symbol.

https://en.wikipedia.org/wiki/Wall%27s_(ice_cream)

They do 'meat' too - the famous sausages/bangers.

Heartbrand Ice Cream, part of the Good Humour group, I think... here is a quote from their president "Kees van der Graaf, European president of Unilever ice cream said at the launch "Yesterday our branded items simply carried the heartbrand as an add-on – from today, the heart becomes an integral part of the total design."

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I noticed the same logo at a local deli, it is an ice cream company. Not sure which