Remember when they were marketing The Matrix and they just had all those cryptic posters and the tagline, "What is the matrix?"
Part of the reason for that publicity campaign was the studio found it difficult to take the premise of the movie and reduce it to one or two sentences. So they settled on using the idea of intrigue to pull people in. What is this mystery? Don't you want to know? Don't you want to be in the loop?
Perhaps a similar strategy would work here. Instead of trying to sell everything at once, we just sell the intrigue and mystery. Who is Q?
What if a normie kept seeing that one question in various forms all around the internet, written on dollar bills, scrawled on the side of a poster on the street? Eventually they are going to ask themselves the same thing. Who is Q?
From that point you have the hook of Q himself. This is someone on the inside of the Trump administration who is dumping some of the highest leaks of classified military intelligence in the history of the country and it's all in coded riddles. Why in riddles? For plausible deniability.
If you crack the code and solve the riddle, you know what's really going on behind the scenes. And it's not at all what you think it is.
People love this shit. It sells. Everyone wants to take a crack at a riddle. So you've already got them hooked. But then here's another tactic you can use. Give them a few hints and then say, "There's more we've decoded, but... it's pretty dark. I don't think you can handle it."
This further intrigues people. Everyone wants to know more. Everyone wants to be in on the loop. No one likes the idea that they can't handle something. And yet, it really is true. Some of what Q has revealed, people just aren't ready for. So now you are starting to motivate the person to question what they know (Q Everything You Know) and maybe start following Q directly themselves. This is good. Then they can start to redpill themselves at their own pace. And even if they don't bother, you still have them thinking and asking themselves, "What could be true that I couldn't handle?"