Snapchat Social Engineering Stuff
The Snapchat Generation is driving new behaviors and values that are changing the world today. Find out how your brand can connect and grow with this unique community of 238 million Snapchatters.¹
More than half of German Snapchatters believe they have a personal responsibility to create the change they want to see in the world.⁶
75% of Snapchatters say that vertical video is more personal and immersive.⁷
Half of Australian Snapchatters agree they‘re more likely to buy from brands that support their local community
82% of Snapchatters believe they have a personal responsibility to create the change they want to see in the world.²
Nearly 3 in 4 French Snapchatters like to be surrounded by different people, cultures, ideas, and lifestyles.⁴
Norwegian Snapchatters say close friends are nearly 7x more influential than celebrities or influencers on their purchasing decisions.⁵
Canadian Snapchatters say close friends are over 6x more influential than celebrities or influencers on their purchasing decisions.⁹
On average, over 180 million Snapchatters engage with augmented reality daily.¹
What their "partners" say:
We’re not looking to just sell our product — we’re really looking to build a proper emotional, intimate connection with the people on the other side of the screen.
Second in Command | HiSmile
AR is going to be that expected experience that everyone — the Snapchatters and future generations — are all relying on
Chief Digital Officer | Publicis Media
The Snapchat Generation is a generation that's not going to take no for an answer. They’re demanding meaningful change
Senior Vice President of Social & Influence Marketing | NFL
https://forbusiness.snapchat.com/the-snapchat-generation