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Eric Moakley
Eric is a Product Management Leader and Founder of End With Something, a product practice helping organizations navigate AI innovation and strategic transformation. With over a decade of experience at market leaders including VMware, DoiT International, Hudl, and Brightcove, he specializes in turning complex technical challenges into customer-focused solutions.
His expertise spans AI product strategy, rapid prototyping, and scaling enterprise SaaS platforms. As a player-coach, Eric excels at building product-led, data-driven organizations that deliver measurable market impact. He regularly shares insights on product leadership and AI innovation through his blog at End With Something.
https://www.impactcounter.com/about
About
I am a Product Management Leader with over a decade of experience building and scaling products at market-leading companies including VMware, DoiT International, Hudl, and Brightcove. Throughout my career, I've had the privilege of leading global teams across SaaS, cloud infrastructure, and FinOps sectors, consistently driving revenue growth through innovative product launches.
As a player-coach, I specialize in transforming organizations into product-led, data-driven entities. My expertise lies in delivering complex enterprise products to technical audiences, where I excel at translating intricate technical concepts into compelling business value for stakeholders and field teams. I thrive in fast-paced environments, embracing rapid iteration and continuous improvement to achieve meaningful market impact and customer outcomes through aligned product strategy and business objectives.
Experience
End with Something Graphic
Founder and Principal
End with Something
Dec 2024 - Present 6 months
Amsterdam, North Holland, Netherlands
End with Something combines cutting-edge AI-powered prototyping with strategic product leadership to accelerate your path to market success. We partner with growth-stage companies to validate opportunities rapidly and build intentional, scalable product organizations.
Our expertise is built on a decade of product leadership at companies like VMware and DoiT International, where we've consistently delivered complex technical products that achieved significant market impact. We bring this experience to help ambitious teams move faster and smarter.
We excel in two critical areas: First, accelerating product validation through innovative AI-powered prototyping and testing. Second, developing clear product strategies that align investments with measurable outcomes - ensuring both immediate wins and sustained growth. Our approach helps companies compress learning cycles, reduce risk, and build products customers love."
DoiT International Graphic
Head of Product Management
DoiT International
Mar 2021 - Nov 2024 3 years 9 months
CloudHealth by VMware Graphic
Senior Product Line Manager
CloudHealth by VMware
Feb 2019 - Mar 2021 2 years 2 months
Greater Boston Area
Hudl Graphic
Senior Product Manager
Hudl
Oct 2016 - Nov 2018 2 years 2 months
Greater Boston Area
Brightcove
Brightcove
3 years 4 months
Sr. Program Manager
May 2014 - Sep 2016 2 years 5 months
Boston, MA
System Engineer
Jun 2013 - May 2014 1 year
Boston, MA
University of Colorado at Boulder
University of Colorado at Boulder
4 years 3 months
Manager of Systems and Development
Feb 2011 - Jun 2013 2 years 5 months
Boulder, Colorado
Sr. Linux Systems Administrator
Apr 2009 - Feb 2011 1 year 11 months
Boulder, CO
The Fusco Group Graphic
Support Specialist
The Fusco Group
Jun 2005 - Nov 2009 4 years 6 months
New Haven, CT
Education
Harvard Business School Online Graphic
HBX | Harvard Business School
Certificate in Business Analytics
2018 - 2018
UMass-Boston Center for Collaborative Leadership
Fellowship
2015 - 2016
Skidmore College Graphic
Skidmore College
Bachelor of Science (BS)
2001 - 2005
Licenses & Ce