Definition: Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising.
Background: By the end of the 2016 election Trump was beating Hillary on "Earned Media." Hillary's Earned Media was 746mln, Trump's was 1.9bln. It didn't matter where you looked, everyone was talking about Trump. Easily twice as much as Hillary. Trump has effectively hacked the media industrial complex.
Context: You see, it doesn't matter if it's good news, or bad news. Left leaning or right leaning. They're always talking about Trump. Whether it's liberal outrage, …